CHARLOTTE, N.C. — SignUpGenius, the leading online sign up site for event and volunteer management, today announced a strategic majority investment by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, a global private equity firm with $50 billion in assets under management. Terms of the transaction were not disclosed.
Since its founding in October 2008, SignUpGenius has helped define how people organize groups online. Originally popular among parents of school-aged children who managed their families’ school, sports and faith-based events, SignUpGenius now serves numerous organizations, businesses and colleges, saving valuable time and resources through the application of its unique tool.
“SignUpGenius is excited to partner with PSG to accelerate our growth,” said Dan Rutledge, CEO of SignUpGenius, and Angel Rutledge, COO and CMO of SignUpGenius. “We’re committed to providing the premier organizing tool to help groups accomplish their world-changing missions, and PSG has the expertise and resources to greatly expand our ability to serve our customers. We’re looking forward to the additional opportunities that our partnership will bring.”
Now serving 8 million to 12 million monthly site users, SignUpGenius continues to focus on its mission to empower people to change the world by making it simple to organize groups. The company released SignUpGenius Pro, a premium features subscription, and SignUpGenius Payments, a product to collect money on sign ups, in 2013. The increased functionality has fueled further user base growth as larger and more complex events could be managed simply.
PSG focuses on growth equity investments in lower middle-market software and technology-enabled service companies, primarily in North America. The partnership with SignUpGenius is in line with its goal of finding disruptive software companies poised for further expansion.
“SignUpGenius has an exciting product in an attractive space, led by an excellent management team,” said Matt Stone, Vice President of Providence Strategic Growth. “We are excited to partner with Dan, Angel and their team to help them further their unique market position while leveraging our experience in realizing significant growth for our portfolio companies through expansion of capabilities and customers.”
Canaccord Genuity acted as exclusive financial advisor and Wyrick Robbins Yates & Ponton acted as legal counsel to the SignUpGenius shareholders in connection with the transaction. Weil Gotshal & Manges acted as legal counsel to PSG.
SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for nonprofits, schools, sports, churches, families, colleges, businesses and organizations. By enabling up to 12 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply-all" emails and phone trees.More than 66 million people visited SignUpGenius in 2016, and users planned 2.3 million events on the site. The company was recognized as Small Tech Company of the Year at the 2016 NC Tech Awards, North Carolina’s largest statewide technology awards program.
About Providence Strategic Growth
Providence Strategic Growth Capital Partners L.L.C. (“PSG”) is an affiliate of Providence Equity Partners L.L.C (“Providence”). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies, primarily in North America. Providence is a premier, global asset management firm with $50 billion in capital under management across complementary private equity and credit businesses. For more information on PSG, visit provequity.com/private-equity/psg and for more information on Providence Equity, please visit provequity.com.
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